Introducing the UPF 50+ Fishing Hoodie Collection — Built for Every Outdoor Adventure

Introducing the UPF 50+ Fishing Hoodie Collection — Built for Every Outdoor Adventure

Summer in Canada means long days outside — on the water, in the parks, at the cottage, on the boat, and everywhere in between. It also means one thing we all try to avoid (besides the bugs!): too much UV exposure, and it happens fast! 

That’s exactly why I created something new.

Introducing the UPF 50+ Fishing Hoodie Collection for Kids and Adults — designed for all-day outdoor protection, comfort, and versatility. 

And despite the name, these hoodies are about so much more than fishing.

Made for all the summer days outside!

These hoodies were built for real life outside. The kind that doesn’t stop at the shoreline.

Whether you’re:

  • Fishing at sunrise
  • Walking the dock with a coffee
  • Hiking trails with the kids
  • Spending weekends at the cottage
  • Camping under the stars
  • Watching sports from the sidelines
  • Or just living outdoors all summer long

This hoodie was designed to go with you.

Built-In Sun Protection You Don’t Have to Think About

The UPF 50+ Fishing Hoodie is made to simplify sun protection while keeping you comfortable and covered throughout the day.

Key features include:

  • UPF 50+ sun protection for consistent outdoor coverage
  • Breathable fabric even on warm days
  • Moisture-wicking material to manage sweat and humidity
  • Quick-drying performance for unpredictable outdoor conditions
  • Full hood coverage designed to protect your neck and ears when needed

It’s sun protection you don’t have to constantly reapply or think about — just throw it on and go.

Designed for the Whole Family

Because outdoor life is a family experience, this collection was created for both kids and adults. 

Sizing includes:

  • Kids: 2/3 years up to 12 years
  • Adults: XS to 3XL

Whether it’s matching family outfits or simply having reliable protection for everyone, this collection was made to fit real families doing real outdoor things.

Colours for Every Style — Including Two Canadian Exclusives

We wanted this collection to feel personal, expressive, and proudly Canadian.

That means multiple colour options for every style preference — from bold to bright.

And two standout limited-edition designs:

🇨🇦 Canadian Edition

Featuring a bold red maple leaf, this edition celebrates where we come from and the outdoor lifestyle we’re known for.

🌊 Georgian Bay Edition (Limited Quantities)

Inspired by one of Canada’s most iconic landscapes, the Georgian Bay Edition is a limited release designed for those who feel most at home by the water, on the rocks, and under the open sky.

Once they’re gone, they’re gone.

Launch Details

📅 Launch Date: June 18
⏰ Time: 8:00 PM

Why I Made This

At its core, this collection is about being able to have fun and make memories outdoors.

Stay outside longer.
Move from activity to activity without overthinking sun protection.
Let kids be kids outdoors without constant sunscreen battles.
Enjoy summer the way it’s meant to be enjoyed.

Simple, functional, and built for real life outside.

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